The event was to show case and promote the remote indigenous media radio and television companies, with a view to attract advertising and sponsorship campaigns to support their organisations operations and assist the alliance partners in their efforts to become economic self sufficient and able to stand alone with limited government funding.
Representatives from the corporate sector including Deloitte, Qantas, Barangaroo Authority, AFL, News Limited, Australia Post and Telstra were keen to take up the opportunity to meet the media at what was an unprecedented gathering in Sydney. They were joined by many government communications experts, and advertising industry professionals.
Highlights of the programme, which was staged at Sydney’s Belvoir theatre, included performances by singer songwriters Steve Pigram and Warren H. Williams. Steve Pigrim from the famous Broom bands of Scrap Metal, Cockles and the Pigrim Brothers sand songs from his latest album and got the crowd into a good mood, Warren H Williams from Alice Springs and a legend in music, playwriting and song writing, had the group singing one of his signature songs “Family” and got the crowd in the mood as they all joined in.
Lee Hubber, Principal of I&G presented a case study of the very successful National Indigenous Ear Health Campaign, a highly innovative initiative of the Department of Health and Ageing. The model for this campaign devolves the marketing and communications task to Aboriginal and Torres Strait Islander media partners with resulting materials perfectly tailored to the local communities.
MC Jeff McMullen reunited with many old friends in the audience. As a long-time advocate for Indigenous Australians and Honorary CEO of Ian Thorpe’s Fountain for Youth, he is very well known to the Aboriginal media sector.
The alliance partners see this event as a first step towards engaging with corporate Australia and it gave the partners an opportunity to showcase what is a sometimes forgotten and unknown sector of Australia’s broadcasting markets, with Australia’s indigenous population now at levels approaching 800,000 with the amazing statistic that 50% below the age of 15, the opportunities for agencies and government to service that audience was bought to their attention by the event.